Choose a Blog Niche
Are you planning to start a blog ? Great! You have crossed the first step.
Now you have decided about what your blog will be . Of course, you can always start a blog talking about whatever you like .However, these types of blogs aren’t often successful in terms of traffic,name ,or money.
It is because people search the Internet for very specific reason only: to solve a problem. That problem may be to get entertainment, or it may be to answer a question for their problem. It can be any number of imaginable problems and in any form of queries ,some with spelling mistakes ,some short queries in words we might not have imagined. But when readers are looking to solve a problem and your blog offers nothing but talking on random topics, how is your blog going to solve their problem?
That’s why niche blogs are become more and more popular with internet growth. For instance, if you want to stay up-to-date on technical trends, you’ll follow technical blogs because you trust that they’ll continuously solve your problem. If you want to alleviate boredom, you might hit up Buzzfeed or any number of entertainment blogs that continuously deliver a solution to your boredom.
A niche blog reduces your target audience size , but it also keeps them coming back.
How exactly do you “find your niche?” Check out these tips below.
Choose Something you know and have fun while doing it
Blog Experts will forever tell you to blog about what you are passionate about. It may sound cliche and a little unrealistic on the first look, but there’s a reason for it.
One of the popular blogger says, “Something that seems present and that shines through in the blogs that I read and love is passion.”
When you blog about what you enjoy and have fun doing , several things happen:
- You’re more likely to put the time and effort into your blog to make it work .
- You are less likely to abandon your blog in the future.
- You are less likely to run out of ideas.
- It reflects through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.
If you go the different route and choose a niche only because you think it’s profitable, you’re bound to run into burnout and dissatisfaction and may regret doing it . Another disadvantage of going the profitability route is that you actually don’t have as much knowledge in those subjects as you do in what you are passionate about. If you don’t know what you’re talking about, why would anyone read your content ?
How to Find Your Passion
Do you have much idea what your passion ? It may look a silly question to ask but trust me to many of us ,we dont know what exactly we love to do and we do it consistently. Because attraction or infatuation is one thing but getting satisfaction doing it consistently is a totally different ball game. To make it easier for you ,ask a few questions to yourself to get you started. Some of them are
- What are your hobbies or hobby ?
- How do you like to spend your free time?
- What is the one topic you could go on and on if your friends or family allow you?
- What types of classes did you enjoy in high school or college?
- What do you enjoy reading and learning about ?
- If you could do one thing the rest of your life regardless of salary, what would you do?
Still not sure? Try this exercise: Start with your first instinct. Create a list of 10 separate blog post headlines/ideas. If you can’t come up with 7 or 8 , then this probably isn’t the niche for you. If you have 10 but aren’t thrilled about actually drafting the blog posts, then it’s worth considering a different industry.
If those 10 blog titles sound good to you, consider writing up those blog posts on your computer before you get into developing your site. If you find it difficult to complete those first 10 posts and are already cribbing at the topic, then it’s probably not right for you. The good news is that you didn’t waste time and money setting up a blog that you would only abandon later.
Do you find yourself excited with more ideas after writing those first 10 posts ? Then you could be on the right track ! The good news? Now you have content to put up on your site once you’ve set up your blog.
Find a Gap in the Niche or hole in the market
The truth is that no matter what topic you choose to write about, there is already a blog or million out there in that niche. However, not everyone has explored every nick and cranny of every niche. That’s where the profitability can come in.
For instance,fun money blog started because there were plenty of blogs about blogging, but there was hardly any for beginners to get their answers as i myself did face a year back. I am not a pro blogger till now but have started enjoying the process and the learning aspect of new topics.
You can reduce your niche in the same way by adjusting your target audience to those who rarely get attention, such as new versus advanced individuals in your industry. Another option is to focus on a certain geographical area.
Remember, however, that there must be a need in your passsion or area of interest
Keep in mind that you don’t have to stick with your first blog and its niche if you are feeling burnt out. However, taking the time to explore which niche you want to start in can save you a lot of time and money in the future instead of jumping from niche to niche.
The biggest thing which might help you choose the right niche is to really think about it honestly instead of jumping in head-first with no idea.
Finding Your Niche
What if you have many passions and no focus? What if you’re not sure how to find your niche?
If you have a hard time finding your niche, then ask yourself a few questions and write down all of your answers to make a list.
- What are your hobbies?
- What things do you like and enjoy doing?
- How do you spend your free time?
- What are your favorite topics to talk about?
- When you were young, what was fun for you?
- What topics do you know more than most about?
- Are there certain classes that you have taken extensively?
Finding your niche can be difficult task at first because, truly, there are blogs in every filed or niche as we like to call it . You are not going to be the first writer in that field. However, if you look, you will see that there are many unaswered queries to be filled. Find a need and fill that need. I started this blog because there are i am a newbie still 1year old but have known about problems i faced in last one year and how i resolved it ,and my interest lies in the field of finance as i majored in management with finance as a subject , was banker for 5 years before reealsing that banking was not my passion or area of interest. Blogging or finance wasn’t my first niche, either; it evolved with time.
Let that last part be a lesson too: You may start out with one thing and move to another.Things and events in life are not as planned as we would like to be . So, dont be afraid to let yourself go wrong ,only to realise something new about yourself. Sometimes the best-laid plans are just a stepping stone.
Dominating Your Niche
Now you have your niche, but you want to do even more. What’s the next step? In How to Dominate Your Niche, Brian Clark suggests
What you’re looking to do is intensify the niche by doing something more, or differently (or maybe even better) than the existing players. You do this by first evaluating and understanding where the niche is currently, and position your content in a way that pushes the envelope.
You can evaluate your niche simply by being part of the community of that niche. You can start to fill the gaps in the niche or take a new approach to an old issue.
This is where you will start to position yourself to make some money from your passion. As I wrote in my article 7 ways to Make Money with Your Blog, if you have a product (via your blog) or are representing a business niche, it is easier to sell that product or specific niche to advertisers. Advertisers know who they want to reach to and if your product or business is complementary, then they see the value of advertising with you more readily than they would if you were just a blogger without focus.